Strategic marketing Essay Example | Topics and Well Written Essays - 1000 words

Strategic marketing - Essay Example The researcher of this essay aims to analyze ‘Caffeine Light Dry Cider’ of Strongbow, that might be promoted with the help of intensive distribution systems such as wholesalers and retailers. In addition, the availability of ‘Caffeine Light Dry Cider’ might also increase resulting in augmentation of the corporate image of Strongbow. ‘Caffeine Light Dry Cider’ is one of the premium drinks introduced by Strongbow for its female customers in order to offer them a revitalizing beverage. In order to enhance the position of ‘Caffeine Light Dry Cider’, Strongbow might utilize push and pull strategy resulting in augmentation of its market demand. Other than this, Strongbow might also utilize varied other advertising sources such as television, magazines, media, internet to increase the awareness of the customers towards the new product. Moreover, Strongbow might also sponsor varied fashion events and cricket matches in order to enhance the consciousness of the citizens. It might further help in enhancing the allegiance resulting in amplification of the efficiency of Strongbow in the market of Australia. In addition, Strongbow might introduce ‘Caffeine Light Dry Cider’ in bottles, tin cans, and stainless steel casks or kegs in order to attract more customers from the young generation. This might help Strongbow to augment its effectiveness and steadiness among other leading players of the similar sector. Moreover, it might also facilitate Strongbow to augment its total sales and revenue.... eover, as the brand is available at a cheaper rate, it can also be offered to all income groups which signify another important factor for its growth and expansion across the globe. Similarly, it can also be offered to both the genders, i.e. males and females. Targeting Strongbow is targeted towards young generation female customers as it is an alcoholic drink which is learnt to offer a sense of refreshment. For this reason, the female segment of the society also tends to prefer the drink as it provides enjoyment and stimulation after the entire day of hardship. Moreover, it can be targeted to both occasional as well as regular users in order to increase its fidelity in the market. Positioning Strongbow is mainly preferred by the young generation of the society. Moreover, as it includes an apple flavor so it is also perceived as an energizing drink. For this reason, the demand for Strongbow dry cider enhanced to a rapid extent in the market of Australia. Product strategies Strongbow is one of the brands which is learnt to always attempt offering extensive concentration over research and development initiatives in order to introduce inventive products for its customers. It is recognized as one of the strengths of the brand which might facilitate it to sustain in this era of competitiveness. This particular strategic measure can significantly assist it to enhance its market share and brand distinctiveness over other market competitors. It might also help to reduce the business risks resulting in augmentation of profit margin. For this reason, Strongbow initiated a new product named ‘Caffeine Light Dry Cider’ mainly for the female customers in order to enhance their reliance and loyalty over the brand. The prime objective behind this strategy is to establish itself as

Strategy plans Essay Example | Topics and Well Written Essays - 1000 words

Strategy plans - Essay Example Furthermore, the proponent gives comments on how Apple has implemented its strategy within its organization, the control it placed on the organization to monitor its success and eventually how this influenced its staffing requirements. Strategy Plans Due to various changes in the computer industry, strategies need to be planned at Apple Incorporated. There are two essential considerations that Apple has to take into account in order to entirely deliver its strategy plans. These include allocating resources between traditional and new product offerings in order to both maintain and improve its market position, and maintaining its competitive advantage through its unique retail strategy and capitalizing on new and emerging trends (Di Muro, Murray, & Goode, 2010). All of these are remarkable components of Apple’s strategy plans in order to grow its business especially in the midst of constantly changing market in Personal Computers Industry. Thus, there are two obvious strategic plans that Apple should pursue and these include the idea of maintaining and improving its market position and its competitive advantage, respectively. ... Clearly, strategies need to be formulated as well in order to obtain these goals. In particular, under improving or maintaining its market position, Apple Incorporated needs to exactly create highly differentiated products through its initiative in latest product development or innovation. It is in line with this that Apple needs to substantially create more focus in dealing with its traditional and new products based on the latest trends. This means Apple needs to compete with making a difference with its product offerings. This is the very point of its differentiation strategy in order to improve or maintain its market position. On the other hand, in order to achieve its competitive advantage, Apple needs to substantially consider its unique retail strategy which is related to the creation of its market share. In the midst of a very competitive market due to different key players trying to emphasize target market for their product offerings, Apple remarkably needs to consider explo ring more possibilities on how they exactly make it successful for their products to reach into their customers. While adhering completely on its branding strategy, Apple needs to ensure that its products are handled accordingly by highly accredited retailers. This is to ensure preserving its property rights, which at some point has become an integral part of its product identity and quality trademark. Thus, Apple substantially invests its resources in maximizing the image of its brand as essential component of its unique retail strategy. Implementation of strategy Implementation of strategy would never be that easy especially in the industry where Apple belongs due to a very tight